Dan was born and raised in the wilds of Norfolk, England, where he received a classic English education.
His first short film, made alongside long-term collaborator Zak Emerson, was called “Suspended”. It won first prize at the Stella Artois film awards in 2000. Not long afterwards Dan was directing his first TV commercial, for Saatchi and Saatchi, aged 26.
Dan has built upon his experience since then, directing over 100 commercials for clients as diverse as Nikon, Adidas, Toyota, Playstation, the BBC, Nike, M&S, Heineken, Telegraph, Reebok, Maltesers, Expedia, Unicef, Ladbrokes and Virgin to name but a few.
His work has picked up many awards all over the world including 2 World Gold Promax Awards (BBC Strictly Dance Fever, The Apprentice), the London Independent Gold Award for best global campaign (Ladbrokes) and a Gold at the One Show USA (also Ladbrokes). In 2011 he collected two Silver Sharks at Kinsale (Heineken and Digicel) and the Grand Prix for Best Film at the Eurobest Awards (for Heineken ‘Legendary Making Of’) which also won a silver Lion at Cannes 2012.